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How an online Facebook group transformed into a sustainable Australian beauty brand

Eco Voice
Eco Voicehttp://www.ecovoice.com.au
First published in 2003, Eco Voice is your go-to publication for sustainability news in Australia. Eco Voice prides itself as an independent news platform with a clear focus on sustainability, with articles coming from a diverse range of contributors – all levels of government, corporations, not-for-profits, community groups, small to medium sized businesses, universities, research organisations, together with input from international sources. Eco Voice values community, conservation and commerce. Eco Voice is a media partner of the prestigious Australian Banksia Sustainability Awards – The Peak Sustainability Awards.

Founder Capre Cleary

Having battled with acne and seeking genuine support, founder Capre Cleary started the Facebook group, A Skin Guide for Rookies, a place where individuals could authentically connect, share real experiences, and forge meaningful relationships.

What began as a vision from Capre, turned into a playful celebration of reusable beauty products to elevate self-care.

A Skin Guide For Rookies (ASGFR) is more than just a skincare brand – it’s a movement that encourages self-expression and connection through daily rituals. By offering carefully crafted products that cater to diverse skin types, Capre has built a community that transcends the traditional beauty narrative. ASGFR’s approach emphasises the importance of self-care as a means to not only enhance one’s appearance but also to build inner confidence and a sense of belonging.

The brand’s philosophy centres on the belief that skincare should be an empowering experience, helping individuals to embrace their unique beauty while connecting with others on a similar journey. Through ASGFR, Capre has created a platform where skincare is celebrated as an act of self-love and community building, helping individuals not only achieve their skincare goals but also foster a culture of self-empowerment and confidence.

Capre’s commitment to sustainability is what sets ASGFR’s apart. Their wash cloths are reusable, making them an eco-conscious choice for skincare enthusiasts. In an era where environmental responsibility is paramount, ASGFR is leading the charge by providing an alternative to single-use beauty products.

Crafted from high-quality ultra fine microfibres, the wash cloths are designed to ensure durability and longevity. This not only reduces the environmental impact associated with disposable beauty products but also offers a cost-effective solution for consumers, especially during the current cost-of-living crisis.

A Skin Guide For Rookies (ASGFR)

 

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