New online training course for marketers and communications professionals targets greenwashing
The UN Global Compact Network Australia (UNGCNA) has partnered with sustainability consultancy, Salterbaxter, and digital workforce learning provider, Cahoot Learning, to develop a new anti-greenwashing training course, tailored for marketers and communicators.
The course, Greenwashing: Time to stop the spin cycle, was developed after an ACCC internet sweep of 247 Australian businesses found 57% were making concerning claims about their environmental credentials. It is designed to help marketing and communications professionals practically apply the eight principles of the ACCC’s ‘Making environmental claims: A guide for business’.
Packed full of practical insight, exercises and examples, the course covers aspects such as the foundations of sustainability; how to identify examples of greenwashing; and ways to talk to others in your business about greenwashing, and how to avoid it.
The training course was piloted with a group of UNGCNA participants late last year.
Kate Dundas, Executive Director at UNGCNA: “There is increasing pressure to respond to consumer demands for environmentally responsible products and services. At the same time, presenting a company or its products and services as environmentally friendly when they are not undermines the trust of consumers and damages reputation. To avoid missteps and harness the potential of marketing as a force for good it’s critical more marketers build the know-how and confidence needed to engage on ESG topics.”
Stu Wragg, Managing Director of Salterbaxter Australia: “Credible business action combined with creative engagement is critical to support the development and uptake of sustainable products and services. As public expectations that companies act on sustainability grows, marketers need to be careful not to inadvertently mislead consumers.”
Barbara Harvey, Head of Learning & Culture at Cahoot Learning: “Learning outcomes are always strengthened when participants learn together. A key feature of this course is the facilitation of peer-to-peer networking via the interactive learning platform – Cahoot Learning. Enrolled marketers can participate in discussions, reflections, activities and case studies, facilitated by experts from the UNGCNA and Salterbaxter team.”
Find out more and sign-up to be part of the first cohort (course starts 11 March 2024) here.
Express your interest to receive notification of the next course here.
About the UN Global Compact Network Australia
The United Nations Global Compact is the world’s largest corporate sustainability initiative, with more than 24,000 participating organisations, 5 Regional Hubs, 62 Local Networks covering 67 countries, and 15 Country Managers establishing Networks in 34 other countries.
As a special initiative of the UN Secretary-General, the UN Global Compact supports companies to:
– Do business responsibly by aligning their strategies and operations with Ten
Principles on human rights, labour, environment and anti-corruption.
– Take strategic actions to advance societal goals — such as the Sustainable
Development Goals — with an emphasis on collaboration and innovation.
The UN Global Compact Network Australia (UNGCNA) is the Australian network of the UN Global Compact. The 335 participating organisations include over 75 listed companies among its business participants, as well as civil society organisations and universities.
The UNGCNA believes all Australian businesses can be world leaders in sustainability. We provide the knowledge and networks to make that possible.
About Salterbaxter
Salterbaxter is Publicis Groupe’s global sustainability strategy and engagement consultancy that’s been helping businesses inspire, engage and empower stakeholders on sustainability for over 25 years.
Salterbaxter Australia launched in 2022, offering solutions to help organisations in Australia turn their sustainability promises into progress. The team offers end-to-end sustainability consultancy services from materiality assessments, ambition modelling, goal setting and strategy development, to implementation roadmaps, creative activations, communications and reporting.
About Cahoot Learning
Cahoot Learning is a global digital workforce solutions provider that creates transformative learning experiences for organisations, government agencies and industries. Cahoot Learning has developed a learning model and platform that redefines the way people learn by bringing together communities and using an Active Learning pedagogy. The outcome is a highly engaging and effective workforce education, strong-bonded peers, and an entrenched culture of learning within the workforce.
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www.nativeshop.com.au
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